Drosophila melanogaster males are sexually attractive when they are young, but they elicit very little courtship when they are 2—3 days old. We have shown that males from a Canton-S stock start to lose their sex appeal between 3 and 4 h after they eclose from their pupal cases because they have begun to synthesize cis -vaccenyl acetate, an inhibitory pheromone, by that time. Later, when the young males are between 20 and 24 h old, mature males perform even less courtship because the young males have begun to produce less of a courtship-stimulating pheromone. This is a preview of subscription content, log in to check access. Rent this article via DeepDyve. Cook, R. The attractiveness to males of female Drosophila melanogaster : Effects of mating, age, and diet. Google Scholar.
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This is a preview of subscription content, log in to check access. Rent this article via DeepDyve. Learning in normal and mutant Drosophila larvae. Science — Google Scholar. Antony, C. Paris — The chemical basis for sex recognition in Drosophila melanogaster. Insect Physiol. Barrows, W.
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Recently the International Beach Volleyball Federation FIVB implemented a uniform rule that many protesters felt was designed to use the female players as sex objects to attract an audience. In marketing terms, the FIVB implemented a sexual appeal strategy to market their sport. This is only one example of the use of sex and eroticism to promote a sport. There are many others including cheerleaders, fitness programming, bodybuilding, men's professional soccer and Australian Rules football. Sex in advertising has been a long-debated subject and very little is known about its lasting effects. Sexual appeals play to the sexual survival motive that consists of three elements: sexual gender, sexual impulse and sexual inhibition.
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